Karla Maldonado is a young cosmetologist located in Ocean City, Maryland. After completing her cosmetology certification straight out of high-school, she works full time at a local salon specializing in water-less nail care, lash-extensions, and makeup. I provided her with branding and logo services and as of April 2020 we have started a Webflow website design and social media content strategy meetings!
Karla and I talked a lot about her goals and what makes her different from other cosmetologist in the area. Not only does Karla offer the healthiest beauty solutions for nails and lashes, she also has a genuine passion for her clients and wants her services to make them feel beautiful. I spent a lot of time researching various visual styles for the identity, but ended up finding the most inspiration from her own work and her instagram page. I made Karla's branding simple and elegant and something she and her services can comfortably grow into as she wants to open a studio of her own someday.
Karla had a simple logo designed by a friend, but not enough branding and foundational discovery done to really make her, her services, and her content standout on her social pages.
Karla and I had a great time designing the logo. She knew exactly what she wanted and we ended up deciding on the final concepts with no revisions! The primary logo was designed specifically to look amazing as an Instagram profile picture.